What is a storytelling in advertisement? 

It's EDITORIAL

Editorial makeup is a makeup that is not wore on a daily basis. It is one that is used for fashion, magazines or runways. With this type of makeup I interpret a story the client, photographer, brand, or director trying to create. It's something that catches your eye every time you see it. It can be colorful, or angular, or very clean and stylish, or anything in between. It's EDITORIAL! My favorite style of makeup!